Media Coverages & Films

Media Coverages on “Making Waves” Project 2021

June 2021: Coventry UK City of Culture 2021

https://coventry2021.co.uk/what-s-on/giant-waves-by-hiroko-imada/?fbclid=IwAR2oSp8q6mGWIvfVrBVg4A7KuLFvagjO8MOBhMLV83nJtMWBLKtew24OL5Q

18 Jun 2021: Coventry Observer

https://coventryobserver.co.uk/news/japanese-paper-art-installed-at-the-wave-in-coventry/

9 Jun 2021: Japan-UK Season of Culture (Embassy of Japan), Visit Coventry, Fresh on Air,

The Wave Coventry, Coventry Cathedral,

https://www.uk.emb-japan.go.jp/SeasonCulture/event/2021/202106/09-Coventry-MakingWaves.html

https://thewavecoventry.com/news-post/japanese-artwork-unveiled-at-the-wave-during-year-as-uk-city-of-culture/

https://www.coventrycathedral.org.uk/wpsite/eventinfo/event/giant-waves-by-hiroko-imada/

https://www.visitcoventry.co.uk/news/article/173/japanese_artwork_unveiled_at_the_wave_during_year_as_uk_city_of_culture_news

https://freshonair.co.uk/japanese-artist-celebrates-olympics-with-symbolic-artwork/

Films

Vertu commissioned Japanese artist, Hiroko Imada, to develop the campaign visual concept for Aster Yosegi Wood. Born in Tokyo, Hiroko studied at the Tokyo Zokei University and later at the Slade School of Fine Art (University College London). She has a unique talent in blending traditional Japanese artistic methods with modern technology to create something completely unique. These skills along with her experience in Japanese woodblock Printmaking, and Paper installation using her own Japanese handmade paper, make her the perfect artist to collaborate with as we launch the Aster Yosegi Wood.

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Vertu invited Hiroko to develop the campaign visual concept for Aster Yosegi Wood because we wanted to work with a Japanese artist to create a piece of work inspired by the Yosegi wood pattern, which is based on bamboo weaves and fishnets. We chose to collaborate with Hiroko as her wood block printing techniques originated in the Edo Period, the same era as that which the Yosegi craftsmen started working. The resulting piece depicts a beautiful, traditional bamboo grove and was produced using a printing method called 'lithography on plywood', which was invented in Japan.

News Coverages